One non-compliant post
could cost you £50,000
Under FCA Consumer Duty rules, every social media post you publish is a financial promotion. PostGuard checks yours in seconds — before the regulator does.
3 free compliance checks. Takes 30 seconds. No card required.
Compliance CheckerYour draft post
Exciting news! Our pension transfer service has consistently delivered returns of 12% per year. Book your free consultation today and secure your retirement. #FinancialAdvice #Pensions
“consistently delivered returns of 12%”
Past performance claim without required disclaimer. COBS 4.6 requires “Past performance is not a reliable indicator of future results.”
“secure your retirement”
Implies guaranteed outcome. Consumer Duty requires balanced presentation — pension values can go down as well as up.
Missing risk warning
Pension transfers require: “Transferring out of a defined benefit pension scheme is unlikely to be in the best interest of most people.”
Built for 27,000+ regulated UK advisers
The FCA is watching your social media
This is not a hypothetical risk. The regulator is actively monitoring what you post.
In fines issued by the FCA in 2024 for financial promotions and consumer protection breaches.
FCA alerts issued for non-compliant financial promotions in the last year alone.
The FCA's automated monitoring tools scan posts from regulated individuals around the clock.
Sound familiar?
If any of these apply to you, you're losing business every day you don't fix this.
Paralysed by compliance fear
You avoid posting on social media because you're scared of saying the wrong thing.
Colleagues getting fined
You've seen other advisers fined for a single LinkedIn post that crossed the line.
Days waiting for sign-off
Your compliance sign-off process takes days, killing your social media momentum.
Losing leads to competitors
You're losing business to advisers who post freely while you stay silent.
3 free compliance checks. No card required.
Compliance checking in seconds
No more waiting days for sign-off. No more staying silent while your competitors post freely.
Paste your post
Copy your draft LinkedIn, Twitter/X, Facebook, or Instagram post into PostGuard.
Get instant analysis
AI checks against Consumer Duty, COBS 4, SMCR, and FG15/4 in seconds.
Post with confidence
Fix flagged issues, approve your post, and keep a full audit trail.
Built for one reason
IFAs were either not posting on social media at all, or posting blind and hoping for the best. Neither is acceptable. PostGuard exists to fix that.
£50,000+
Minimum FCA fine
FCA fines for financial promotions breaches start at £50,000 — and that's before legal costs or reputational damage. A single non-compliant LinkedIn post is enough to trigger an investigation.
2–5 days
Typical compliance sign-off time
Most advisers who do post wait days for a compliance review. By then the conversation has moved on. PostGuard runs the same check in 30 seconds so you can post while the moment matters.
July 2023
Consumer Duty came into force
Consumer Duty fundamentally changed the compliance burden for social media. Every post is now a financial promotion in the FCA's eyes. Most advisers still don't have a reliable process for this.
PostGuard is a new product built by a UK compliance technologist with deep roots in financial services. We don't have a wall of logos yet — we have a product that works and 3 free checks so you can prove it to yourself before spending anything.
Check your first post free →Frequently asked questions
The FCA can issue fines of up to unlimited amounts for financial promotions breaches, require you to remove content, and add enforcement actions to your permanent regulatory record. Every post without compliance checking is a risk. PostGuard catches issues before they become problems.
Check your first post free →Yes. The FCA has a dedicated team monitoring financial promotions on social media. They use automated tools to scan posts from regulated individuals. Under Consumer Duty, the bar is even higher — posts must be 'fair, clear, and not misleading.' PostGuard ensures every post meets this standard.
Check your first post free →You can, but most compliance teams take 2–5 days to review a single post. By then, the moment has passed. Your competitors are posting daily while you wait. PostGuard gives you instant compliance checking so you can post confidently, right now.
Check your first post free →PostGuard checks against FCA Consumer Duty (PS22/9), COBS 4 (financial promotions), SMCR requirements, and the FCA's social media guidance (FG15/4). Every post is analysed for claims that could be considered misleading, unfair, or unclear.
Check your first post free →PostGuard uses advanced AI technology used by major law firms and compliance departments. It flags potential issues for your review — you always have final say. Think of it as a compliance assistant that never sleeps and never misses a rule. Better than posting blind.
Check your first post free →Great — PostGuard will confirm that and give you an audit trail proving it. If the FCA ever questions a post, you'll have documented evidence that you checked it before publishing. That audit trail alone is worth the subscription.
Check your first post free →Every post you publish without checking is a gamble
The FCA doesn't care that you didn't mean to breach the rules. They care that you did. Start checking before you post.
Check your first post free3 free compliance checks. No card required.